Gifts of Stock

Your broker can assist you in making a gift of stock by a direct transfer to the Prostate Cancer Awareness Project. Your gift of a publicly traded stock that has appreciated in value and that you have owned for more than one year may provide you with a greater tax benefit than giving cash. Your charitable income tax deduction is equal to the fair market value of the stock and you also avoid paying the capital gains tax on any increase in the current value over the original cost of the stock. You will save even more by not incurring brokerage fees because you are transferring ownership rather than selling the stock.

If you would like to make a gift of stock to the Prostate Cancer Awareness Project, please contact Robert Hess, President, 1.310.356.3872.

Other Methods of Giving

Will or Living Trust
By naming the Prostate Cancer Awareness Project in your Will, you contribute to the creation or continuation of a program that allows men to detect their prostate cancer while it is still treatable.  You can visit our prostate cancer early detection program at  There are 240,000 new cases of prostate cancer each year – more new cases than breast cancer – and 30,000 American men die each year from the disease.

You also can make a gift through your Will or through a Living Trust.  In either case, you will retain full use of your gift property during your life. Bequests and gifts through Living Trusts can be of any size and may be of cash, securities, real estate or other property.

Individual Retirement Account (IRA)
Another attractive was to support our prostate cancer battle is to name the Prostate Cancer Awareness Project as a beneficiary or contingent beneficiary of your Individual Retirement Account (IRA).

An IRA is one of the most tax-efficient assets you can leave to charity. If you leave the assets of your IRA to your children or other heirs, they will have to pay income tax on the distributions, in addition to the estate taxes your executor may have already paid. But, if you leave the assets to a qualified charity such as the Prostate Cancer Awareness Project, this double taxation is avoided.

In addition to being tax-efficient, this method is quite simple, requiring only a change of beneficiary designation using the appropriate form. Ask your IRA trustee or custodian for the appropriate form to make the change.

Life Insurance
Many people own some form of life insurance because of its unique ability to meet a variety of needs for financial protection. You can name the Prostate Cancer Awareness Project as the primary beneficiary or as a successor beneficiary of a life insurance policy. When the Prostate Cancer Awareness Project receives the proceeds, your estate will be allowed an estate tax deduction. Or, you may wish to give us a policy you no longer need and receive an immediate income tax deduction for the value of that policy.

Vehicle Donation
Vehicle donations have been a key source for us in developing our ProstateTracker early detection system. Our donation program is unique in that we recondition almost all of our donations, which yields a greater tax deduction for our donors and more funds for our programs. Please visit CarsforProstateCancer for more details.

Contact Us
If you have any questions or are prepared to make a planned giving arrangement, please contact Robert Warren Hess, Founder & CEO, at 310.356.3872 or write to me at:

Prostate Cancer Awareness Project
Attn: Robert Warren Hess
1601 N. Sepulveda Blvd, # 576
Manhattan Beach, CA  90266

Thank you for considering supporting the Prostate Cancer Awareness Project in our mission.






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